Last updated: 6 April 2026
This privacy policy explains how swedenfinds.com (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website or subscribe to our newsletter. We are based in Sweden and this policy is written in accordance with the General Data Protection Regulation (GDPR).
1. Who We Are
swedenfinds.com is a personal blog about everyday life in Sweden. The website is operated by an individual based in Sweden. For questions regarding your personal data, you can contact us at hello@swedenfinds.com.
2. What Data We Collect
We may collect the following types of personal data:
Email address — when you subscribe to our newsletter.
Usage data — pages visited, time spent, browser type, and device type, collected via analytics tools such as Google Analytics.
Cookie data — see the Cookies section below.
3. How We Use Your Data
We use your data for the following purposes:
To send you our newsletter, if you have subscribed and given consent.
To understand how visitors use our website, so we can improve the content and experience.
We do not sell your personal data to third parties.
4. Legal Basis for Processing
We process your personal data on the following legal bases under GDPR:
Consent — for newsletter subscriptions and non-essential cookies. You can withdraw consent at any time.
Legitimate interest — for basic website analytics to improve the site.
5. Cookies
swedenfinds.com uses cookies. Cookies are small text files stored on your device when you visit a website.
We use the following types of cookies:
Essential cookies — necessary for the website to function.
Analytics cookies — used by Google Analytics to understand visitor behaviour. These cookies are only placed with your consent.
You can manage or disable cookies through your browser settings at any time. Disabling cookies may affect how the website functions.
6. Google Analytics
We use Google Analytics to collect anonymised data about how visitors use this website. Google may store this data on servers outside the EU. For more information, see Google’s privacy policy at policies.google.com/privacy.
You can opt out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.
7. Affiliate Links
Some links on swedenfinds.com are affiliate links. This means we may earn a small commission if you click a link and make a purchase, at no extra cost to you. Affiliate links do not result in us collecting any personal data about you.
8. Newsletter
If you subscribe to our newsletter, we store your email address for the purpose of sending you updates. We use a third-party email service provider for this purpose. You can unsubscribe at any time by clicking the unsubscribe link in any newsletter email.
9. Your Rights
Under GDPR, you have the right to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data.
Withdraw consent at any time.
To exercise any of these rights, please contact us at hello@swedenfinds.com.
10. Data Retention
We keep your email address for as long as you are subscribed to our newsletter. You can unsubscribe at any time. Analytics data is retained according to Google Analytics default settings.
11. Changes to This Policy
We may update this privacy policy from time to time. The date at the top of this page shows when it was last updated. Continued use of the website after changes means you accept the updated policy.
12. Contact
If you have any questions about this privacy policy, please contact us at hello@swedenfinds.com.